Category Archives: Advantages of Having Life Insurance

What do Middle-Market Consumers Seek in a Life Insurance Agent?

Life Insurance Awareness Month is a great time for life insurance companies to not only educate consumers but also to educate themselves on what their consumers are seeking. With less than half of consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999, owning an individual life insurance policy it’s time to ask, “What is our target market looking for and how can we provide it?” … Read More

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Filling the Life Insurance Gap: A Goal of Middle-Market Consumers

LIMRA, a worldwide research, consulting and professional development organization, recently conducted a survey which found that consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999 fall into a critical gap in life insurance protection. The survey found that while 60% did own group life insurance only 46% own an individual policy. Group life insurance is typically offered as an employee benefit or can be purchased with … Read More

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The 11th Annual Life Insurance Awareness Month Begins

This September we head into the 11th year of the annual education initiative, Life Insurance Awareness Month (LIAM). With half of middle market American consumers (25-65 year olds) lacking life insurance it is more important than ever to educate and raise awareness of the benefits a term life insurance policy offers to individuals and families. In a recent LIMRA survey 63% of consumers cited expense as the main reason for … Read More

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Encouraging Retirement News for Generation Xers and Millennials

Late boomers of Generation X and Millennials are facing the harsh reality of being the first age group unlikely to exceed the wealth of the generation before them. This makes the importance of taking financial matters of retirement into their own hands more important than ever before. It’s this age group that’s been hit the hardest by the most recent recession. While early boomers benefited from both the dot-com boom … Read More

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The Sobering Reality of the Life Insurance Gap

A recent study has found that the gap in life insurance coverage vs. financial needs has worsened by 11% since 2008. The 2013 study was commissioned by New York Life and conducted by the Futures Company, an independent third party research company. They reported that while many Americans say they would want a life insurance policy that would ideally cover their household’s expenses for 14 years after the loss the family’s main income producer, they … Read More

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