Category Archives: Life Insurance

Financial Challenges Rise for the Sandwich Generation

The United States’ sluggish recovery from the 2008 recession has taken a disproportional toll on the financial stresses of the “sandwich generation”, a generation of people who care for their aging parents while supporting their own children. According to a survey from the Pew Research Center, nearly half of adults in their 40s and 50s are supporting a living parent as well as either raising a young child or financially … Read More

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How Life Insurers Can Tap Into The Big-Data Culture

Big-data is a term used to describe the vast amount of information accessible no matter where you are or what you are doing, and today we are living in the thick of it. Its unlimited reach lets you know what your friend had for breakfast via their Instagram upload, who got married or divorced, or got a raise via Facebook’s “Life Events” status, the weather via your handy Weather Channel … Read More

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Financial and Emotional Wellbeing Go Hand In Hand for 83% of Americans

This year in honor of life insurance awareness month, Empire BlueCross BlueShield, conducted a telephone survey to find out how Americans feel about caring for their families during and after life. The survey was based on 1,005 participants over the age of 18, five hundred and two of which were male and five hundred and three female. Turns out there are many adults in the U.S. who strongly believe in … Read More

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Women Talk About Their Life Insurance Coverage

Women, do you realize how valuable you are? While we have come a long way trying to climb the corporate ladder from lesser positions and lower salaries, many of us still have a high learning curve in understanding our financial value to the family. Cynthia Tidwell, President/CEO of Royal Neighbors of America, urges women to do the following:  “Every woman needs to stop, take a moment and consider how important … Read More

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What do Middle-Market Consumers Seek in a Life Insurance Agent?

Life Insurance Awareness Month is a great time for life insurance companies to not only educate consumers but also to educate themselves on what their consumers are seeking. With less than half of consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999, owning an individual life insurance policy it’s time to ask, “What is our target market looking for and how can we provide it?” … Read More

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