Category Archives: Life Insurance

What do Middle-Market Consumers Seek in a Life Insurance Agent?

Life Insurance Awareness Month is a great time for life insurance companies to not only educate consumers but also to educate themselves on what their consumers are seeking. With less than half of consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999, owning an individual life insurance policy it’s time to ask, “What is our target market looking for and how can we provide it?” … Read More

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Filling the Life Insurance Gap: A Goal of Middle-Market Consumers

LIMRA, a worldwide research, consulting and professional development organization, recently conducted a survey which found that consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999 fall into a critical gap in life insurance protection. The survey found that while 60% did own group life insurance only 46% own an individual policy. Group life insurance is typically offered as an employee benefit or can be purchased with … Read More

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The 11th Annual Life Insurance Awareness Month Begins

This September we head into the 11th year of the annual education initiative, Life Insurance Awareness Month (LIAM). With half of middle market American consumers (25-65 year olds) lacking life insurance it is more important than ever to educate and raise awareness of the benefits a term life insurance policy offers to individuals and families. In a recent LIMRA survey 63% of consumers cited expense as the main reason for … Read More

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Your Child’s Failure to Launch Affects Your Term Life Insurance Coverage

Have you heard of the Failure to Launch phenomena (AKA the not so empty nest syndrome)? Presented as a lighthearted comedy in the movie Step Brothers, this issue is actually no joking matter. The long term repercussions of adult children living at home for both the parents and children have some very real consequences. For the sake of today’s article we’re going to focus on the affect your child’s delayed … Read More

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Kidney Donors May Now Be Facing Pointless Insurance Challenges

Not only does a kidney donor have to have a “heart of gold” to go through the process of donating a kidney, they also have to go through rigorous health screening to be approved for donating a kidney, and only the healthiest people in the USA are approved. So why are they now facing challenges in obtaining high health scores when it comes to health and life insurance premiums post … Read More

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