Category Archives: News

How Life Insurers Can Tap Into The Big-Data Culture

Big-data is a term used to describe the vast amount of information accessible no matter where you are or what you are doing, and today we are living in the thick of it. Its unlimited reach lets you know what your friend had for breakfast via their Instagram upload, who got married or divorced, or got a raise via Facebook’s “Life Events” status, the weather via your handy Weather Channel … Read More

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#LetsTalkFuture: Breast Cancer Awareness Month 2014

Founded in 1992, by Evelyn H. Lauder and Alexandra Penney of SELF magazine, the Breast Cancer Awareness Month campaign has successfully brought international awareness of breast health and has raised over 50 million dollars towards education, research and medical services. This annual health campaign is globally recognized every October to increase awareness and raise funds for research into its cause, prevention, diagnosis, treatment and cure as well as to educate … Read More

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What do Middle-Market Consumers Seek in a Life Insurance Agent?

Life Insurance Awareness Month is a great time for life insurance companies to not only educate consumers but also to educate themselves on what their consumers are seeking. With less than half of consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999, owning an individual life insurance policy it’s time to ask, “What is our target market looking for and how can we provide it?” … Read More

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Filling the Life Insurance Gap: A Goal of Middle-Market Consumers

LIMRA, a worldwide research, consulting and professional development organization, recently conducted a survey which found that consumers between the ages of 25-64 with annual household incomes of $35,000 to $99,999 fall into a critical gap in life insurance protection. The survey found that while 60% did own group life insurance only 46% own an individual policy. Group life insurance is typically offered as an employee benefit or can be purchased with … Read More

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The 11th Annual Life Insurance Awareness Month Begins

This September we head into the 11th year of the annual education initiative, Life Insurance Awareness Month (LIAM). With half of middle market American consumers (25-65 year olds) lacking life insurance it is more important than ever to educate and raise awareness of the benefits a term life insurance policy offers to individuals and families. In a recent LIMRA survey 63% of consumers cited expense as the main reason for … Read More

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