In 1997, West Coast Life Insurance Company became a member of the Protective Life Insurance Family. West Coast Life added its excellent reputation in the insurance industry amongst the brokerage community and, of course policyholders, to the growing list of the Protective Life family of policyholders.

West Coast Life was founded in 1906 and Protective Life in 1907. The two companies have forged the experience of over 200 years in the life insurance business in America. West Coast Life's history includes more company "firsts" than most other companies can even imagine.

Our excellent reputation is based in part on these pre-eminent values: quickness to respond, quality, serving our people and growth.

In our quickness to respond, serving our policyholders and the brokerage community, we have adopted Protective Life's Five Cardinal Principles which have given us the communication tools and framework to make quality an integral part of our company.

In March of 1906, a small group of prominent businessmen met in San Francisco to organize a company dedicated to serving the insurance needs of the west. Born or bred into prosperity, they represented a cross section of Americans that composed the social and economic backbone of the new West.

Recognizing an opportunity for a west coast-based insurance company, these men turned a hunch into history. In just a few weeks they elected a board of directors and voted insurance veteran Dr. George A. Moore as president. Fueled by the determination and vision that would become its lifeblood, West Coast Life Insurance Company was established in San Francisco's Merchants Exchange Building and opened for business on April 2, 1906.